A BRAND AND BUILD STUDIO

Know what you’re building before you build it.

We work with founders, owners and developers to shape brands and places people want to be part of. From brand strategy to property vision, we bring story, culture, guest experience and design together to establish a clear direction and bring it to life.

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The Webb

Building what comes next in historic Roswell.

A promising property in the heart of Roswell needed more than a renovation. It needed a clear idea of what it could become. In three weeks, we shaped the strategy, programming, guest experience and architectural vision into a layered destination of retail, dining, courtyard gathering and rooftop hospitality, giving ownership a clear direction to take to the city, investors, tenants and the broader development team.

Brick building complex with two stories labeled Webb Street Shops featuring outdoor seating, people walking and socializing, a central fountain, and a rooftop patio with trees and additional people, under a clear blue sky.Architecture sketch of a commercial building labeled The Webb, featuring storefronts for churros, antiques and homewares, and a pizza bistro, with people walking nearby and trees in the background.Two black-and-white photos showing a building and its parking lot in Roswell, Georgia. The first photo shows a small, single-story building with a shaded front porch under a partly cloudy sky and a parking lot with a faded arrow. The second photo shows a larger two-story white building with a sign reading 'The Tasting Room' surrounded by barrels in the parking area, trees, and partly cloudy sky. Adjacent is text about transforming an overlooked property into a distinct part of Roswell’s historic district, with small maps pinpointing Georgia and Roswell, GA.Architectural illustrations of a retail building named 'The Webb' in Roswell, Georgia, showing four design variations with different exterior colors and materials, including blue, red brick, dark gray, and beige finishes, featuring shops, provisions, a pizza place, rooftop greenery, and people walking nearby.Brick building named The Webb with multiple arched windows, outdoor seating on two levels, a rooftop terrace with people, and a sign welcoming visitors to Roswell, Georgia, next to a walk-up window and a sign pointing to provisions and shops. People walk and gather around the building, and there is a grassy area in the foreground.Architectural rendering of a two-story building complex with signage for Comerica & Cleaver and a courtyard featuring people and lamp posts, surrounded by plants and trees, with rooftop seating. Text highlights concepts: Arrive with a stronger sense of entry, Explore food retail and experience, Gather in courtyard for dining and shared experiences, and Stay for rooftop hospitality and reasons to linger.Outdoor view of The Webb courtyard and shops, showing a brick building with multiple signs including 'THE WEBB,' 'CHU-CHO Churros & Chocolate,' 'Fitzgerald's,' and 'PIZZA.' People walk and gather outside, with some seated in an outdoor dining area under a covered patio. The building features a rooftop terrace with trees and people enjoying the space. A sign on the side reads 'Welcome to Roswell Georgia.'Evening scene of a lively urban street corner featuring a brick building with signs reading 'Pizzaria' and 'Webb Street Shops.' People are walking on the sidewalks, including a couple with a dog, a family with children and a stroller, and others enjoying outdoor dining and socializing on a rooftop and patio. Large trees provide shade along the walkway.Rendering of a two-story brick commercial building with outdoor dining, pedestrians, and a central fountain, labeled Webb Street Shops with rooftop seating and surrounding trees.

Tennessee Stud Cider

Good cider deserves a great room.

The strategy was to create something unexpected for Gatlinburg: an 1890s-inspired cider house that felt grand, warm and welcoming, giving people a respite from the strip and a place that felt special the moment they walked through the doors. Patterson Studios shaped the architecture, brand, interiors and guest experience around that idea, then guided the key decisions through build and opening.

Now a Tripadvisor Travelers’ Choice winner with a second location in Pigeon Forge.

Elegant cider bar interior with dark wood counters and stained glass windows reading 'Stud Cider', American flag on the wall, chandeliers hanging from an ornate black ceiling, and product shelves with cider bottles.Illustrations showing the reworked architecture and layout of Tennessee Stud Cider Co. in Gatlinburg, including a 3D exterior view of the building, a front elevation sketch, and a floor plan with wooden flooring and bar areas.Three black and white photos depicting the transformation of a property in Gatlinburg from an aging attraction called 'World of Illusions' to a new construction site with framed structures and scaffolding, illustrating a revitalization process.A heritage brand system display with hand-crafted typography and illustrations in brown on black. Text reads "BUILDING A HERITAGE BRAND SYSTEM" and describes using heritage typography and period-inspired details for a flexible visual language across signage, murals, packaging, merchandise, and space. Logos include an eagle with outstretched wings holding a horseshoe banner reading "GATLINBURG TENNESSEE," a horseshoe with three stars inside, a badge-style logo reading "TENNESSEE STUD CIDER CO" with a horseshoe and YH monogram, and a large stylized "Elder" text with "THE ORIGINAL TENNESSEE STUD HOUSE," "SMOKY MOUNTAIN MADE," and "YEE-HAW BREWING CO." with a horseshoe and YH monogram.Exterior of a building with blue siding and large windows reflecting the sky, featuring a hanging sign that reads 'Tennessee Stud Cider Co Gatlinburg' with an illustrated horse inside a horseshoe, and black awnings with a white three-star emblem.Three bottles of Tennessee Stud hard cider with different flavors and colorful labels featuring a horse inside a horseshoe: Pineapple Hard Cider with green accents, Apple Hard Cider with red accents, and Mango Peach Hard Cider with orange accents. Each label notes 6.9 percent alcohol by volume and handcrafted by Yee-Haw Brewing Company.Close-up of a decorative glass window or mirror panel with ornate gold and red lettering spelling 'PILGR' and the word 'Tennessee' below in cursive.Building exterior of Tennessee Stud Cider Company with black and white facade, black awnings, and signage displaying the company name, located at street corner in daylight.A blue two-story building with black trim housing Tennessee Stud Cider Company, with large windows, black awnings, and signage, surrounded by trees and other buildings.Interior of a rustic cider bar with a long wooden counter, multiple taps, stained glass windows reading 'Stud Cider,' chandeliers, an American flag, and dark decorative walls featuring a large eagle emblem with 'Gatlinburg Tennessee.'

Alan Jackson Silverbelly Whiskey

Bringing a legacy to life.

A historic storefront just off Broadway had to become a working whiskey destination in 100 days. Patterson Studios translated Alan Jackson’s music, story and country legacy into a complete physical world, shaping the environment, signage, murals, retail and guest experience while selecting and directing key vendors and overseeing execution through opening.

The project moved from concept to opening in just over three months and opened in time for Alan’s final Nashville performance.

Neon sign for Jack Daniel's Silver Bell Whiskey Distillery & Museum featuring a cowboy playing a guitar, mounted on a building at night with a lit AT&T skyscraper in the background.Interior of a whiskey museum and store with a large mural of a man in a cowboy hat against an American flag background, wooden barrels, shelves of whiskey bottles and folded clothes, a hanging guitar on a wooden pillar, and text about opening a whiskey destination honoring Alan Jackson and Silverbelly Whiskey in 100 days.Collage of images showing a historic 1890 storefront building with BEE sign in its upper windows, an interior bar area with wooden tables and stools under decorative lighting, and a large empty event space with string lights and tables ready for renovation, labeled as having 3,300 square feet to renovate and 100 days until opening.Graphic design board titled 'Building the Visual Language - Heritage, Music, & Whiskey' featuring Alan Jackson's music and Southern roots as the foundation. The board includes a stylized portrait of Alan Jackson in a cowboy hat in front of an American flag, text logos reading 'Alan Jackson's,' 'The Original Silverbelly Straight Bourbon Whiskey,' 'Livin on Love and Whiskey,' a decorative Alan Jackson script logo, and a circular emblem with Alan Jackson's portrait labeled 'Distilled Exclusively for Alan Jackson.'Collage showing design concepts for a whiskey distillery and bar built in 100 days, featuring The Big Room with whiskey signage and rustic decor, sign design sketch of a man sitting on a whiskey barrel with guitar, exterior architectural drawing of a building labeled Alan Jackson's, The Speakeasy interior with red walls and text 'Livin on Love and Whiskey,' and The Marquee Bar with neon signage reading Silverbelly and That Neon Rainbow, wooden tables, and chairs.Three images showing the interior of a themed venue: one with a mural of Alan Jackson and the American flag on a blue brick wall beside whiskey barrels and merchandise tables; another with a neon sign reading 'Chasin That Neon Rainbow' above brown leather sofas; and a wider shot of the seating area with tables, neon signs, and a photo booth.Logo featuring a stylized illustration of a man wearing a cowboy hat and fringed shirt playing a black acoustic guitar, with the text "The Alan Jackson Museum" below in bold and decorative fonts, and a caption stating the museum extends experience through Alan Jackson’s music, imagery, and personal history.Bright neon sign on a building exterior at night reading 'JACKSON'S ALAN SILVERBELLY WHISKEY DISTILLERY & MUSEUM' with an illustration of a seated cowboy playing guitar. City skyscraper with AT&T logo is visible in the dark sky background. The right side displays a logo for The Original Silverbelly Straight Bourbon Whiskey alongside a silhouette of a person with a hat and guitar case.

Elkmont Winery

The river became the reason.

A tired old winery in Pigeon Forge needed a new story. Patterson Studios looked to one of the Smokies’ most enduring traditions, fly fishing, and built a new tasting room experience around it. The result gave the property fresh life, a stronger sense of place and a reason for people to come in, slow down and stay awhile.

Collage of three images: a green building with wooden canoe and oars mounted, labeled 'Elkmont Winery' with a fish logo; a framed vintage poster of a spotted fish advertising Canadian Pacific, with fishing reel handles on a wooden frame nearby; and a scenic river flowing through a forested valley under a partly cloudy sky.Illustration of a dark green lodge-style building with a metal roof and stone foundation, labeled 'Ellemont Winery' with a fish and canoe motif, surrounded by trees.Close-up of three dark wine bottles with green labels featuring a detailed copper-colored elk head and antlers, and text reading 'Elkmont Winery', 'Established', 'Tennessee', and 'Gatlinburg'.Collage of three black-and-white photos showing an old winery building with signs for tastings, an empty outdoor patio with tables and chairs along a riverfront, and an interior shot of a tasting room with people, a display with a 50% off sign, and wine bottles on shelves.Interior of Elk Mont Winery tasting room with wood beams, dark green walls, two paddles mounted on a wooden pillar, a wall-mounted fish, bottles lined up on the bar, chalkboard-style menus, and a logo featuring a stag with antlers and a fish with fly fishing hooks and rods, under the phrase 'From the Great Smoky Mountains'.Two wall displays at Elkmont Winery: left side features a green wall with a gold graphic of a fish, fishing rods, and text 'Elkmont Pigeon Forge Winery' surrounded by wooden paddles and vintage signs; right side shows a wooden geometric patterned wall with a large blue and gold deer head emblem with 'Elkmont Winery' text.Vintage fishing-themed decorations including a round metal sign with a fisherman in a red boat and the text 'Outboard Motors 1940', another green round sign with Smokey Bear wearing a ranger hat and the words 'Care will prevent 9 out of 10 forest fires 1944', wooden fishing nets, reels, a rope coil, and a fish sculpture on a wooden surface.Outdoor covered patio with wooden ceiling, ceiling fans, wooden tables, and benches overlooking greenery and a building, next to two Elkmont Winery logos with a fish and fishing hook design.

Select Brand Work

A brand should have a world around it

Brand is at the heart of any great property, product or experience. It gives the story a point of view, creates cultural relevance and shapes the way people connect with what they see, visit, wear and remember.

Patterson Studios builds brands with enough depth to live far beyond the logo, carrying a clear visual language through identity, storytelling, merchandise, environments, signage, events and the experiences that bring the brand to life.

Illustration of two black guitar headstocks with decorative gold details, each with a blackbird perched on top, and a circular emblem showing a stylized guitar headstock, alongside the text 'MOCKINGBIRD' and 'LISTENING ROOM' in gold on a black background.Left side shows a band performing on stage with a crowd watching under purple and red lighting with the stylized text 'COACH MUSIC' overlaying the scene. Right side features the Coach Music Factory logo depicting a factory building with speakers and smoke stacks, with the text 'COACH MUSIC FACTORY 1835' below it on a blue background.Collection of vintage-style L.L.Bean logos and graphics on a dark green background, featuring text like 'L.L. Bean Inc. Freeport, ME,' 'Guaranteed to Last,' 'Est. 1912,' a canoe with a person carrying it, an eagle silhouette, a fish, a fishing reel, and a paddle.Stylized text with names and titles: Brantley Gilbert above 'Fire & Brimstone', Allan Jackson in large curly font, Eric Church above 'Lone Wolf', and 'Grand Ole Opry' in a decorative stacked design on black background.Three vintage-style posters promoting activities at Ober Mountain: on the left, two people ice skating wearing winter clothes and hats; in the center, a person sliding down a luge track with trees and mountains in the background; on the right, a skier wearing a red hat and scarf skiing downhill through snow-covered pine trees.Two-part image showing World War II memorabilia for Best Defense Foundation honoring the 81st anniversary of D-Day in Normandy, France; left side features a dark photo of soldiers on a beach with patriotic eagle logos and text, right side displays vintage military planes flying over a stylized American flag sky with the foundation’s name and location.A dark graphic collage of Eric Church tour logos and artwork featuring a detailed wolf head with 'Lone Wolf' text, intertwined hands with 'Gather Again Tour' text, skeletal figures sitting around a campfire with a crescent moon and barren trees, and two more logos referencing the Gather Again Tour with a globe and a skeletal figure in a net, mentioning New Brussels, TX and 2022.Left side shows a colorful neon sign on a brick building for Alan Jackson’s Silverbelly Whiskey Distillery & Museum, featuring a cowboy with a hat, holding a drink, and a guitar. The right side displays various logos and graphics related to Alan Jackson and Silverbelly Whiskey, including a cowboy silhouette, the phrases "The Original Silverbelly Straight Bourbon Whiskey" and "Livin on Love and Whiskey," an exclusive distillation badge for Alan Jackson, stylized initials 'AJ,' and clinking whiskey glasses with ice.

Build something people
want to be part of.

We bring brand, space and guest experience together around one shared vision. Some clients come to us to build a brand. Others have a property and need to define what it could become.

Engagements can begin with a focused brand or property vision sprint, or extend into creative development and direction through design and execution.

Property Vision & Development

We help owners and developers define what a property should become, who it is for, how it should work and what will make people want to experience it.

A focused vision sprint brings strategy, programming, guest experience and architectural vision together in weeks, not months, giving the team a clear direction before major decisions are made.

  • Strategy
  • Market + consumer insight
  • Positioning
  • Programming
  • Guest experience
  • Brand direction
  • Architecture + physical vision
  • Visualizations + development narrative

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    Brand Strategy & Development

    We build brands with a clear point of view, cultural relevance and a world people want to be part of.

    From focused brand sprints to full brand development, we shape positioning, story, voice and visual language, then carry that thinking into products, environments and experiences.

  • Strategy + positioning
  • Naming + messaging
  • Identity systems
  • Storytelling + visual language
  • Environmental graphics
  • Signage + wayfinding
  • Packaging + merchandise
  • Guest touchpoints

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    Creative Direction & Delivery

    We carry the vision forward as a project moves into design and execution.

    Patterson Studios leads key creative decisions, directs specialist collaborators and works with the project team to keep brand, interiors, signage and guest experience connected through delivery.

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    Got a brand or property in the works?

    Let’s talk about what it could become.

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